Media Release: Advertising campaign launch

19 August, 2018

CitiPower and Powercor are proud launch a new advertising campaign highlighting the role we play in our community.

The 12-week campaign, kicking off Sunday 19 August 2018, will be delivered through a mix of TV, print, billboard and online advertising in metropolitan and regional Victoria.

The campaign aims to increase the community’s understanding of the critical role we play in delivering safe, reliable and affordable electricity to homes and businesses in western Victoria and metropolitan Melbourne. We believe this is particularly important as we head into the spring and summer seasons.

The advertisements features our very own lineys as they are often the face of the business. The lineys are at the front line when it comes to maintaining our network and making sure that if the power does go out, it’s restored quickly and safely and often in very challenging conditions.

The campaign will run for 12 weeks featuring TV, outdoor, online and print advertisements across our network area.

CitiPower and Powercor acknowledge and respect the Traditional Owners as the original custodians of the lands and waters where we operate. We recognise First Peoples’ unique rights as Traditional Owners and their deep spiritual connection to Country, and thank them for continuing to care for it. We honour Elders past and present whose knowledge and wisdom has ensured the continuation of culture and traditional practices.

We work hard to ensure our organisation is inclusive and diverse. This means everyone can feel valued, trusted, authentic and safe at work.

Have a question for us?

Phone, email, give us feedback or make a claim.