Sport runs deeps in the communities we serve, and we’re proud to back it.
We maintain the poles and wires that power homes and businesses across inner-city streets and regional and rural towns. That reach places us at the heart of hundreds of communities where sport is essential to everyday life.
It’s where friends and neighbours catch up, families gather, tourists visit, and local pride is built. Sport is a social hub and shared experience, and an important contributor to the local economy.
That’s why we’re proud to partner with iconic sporting events and clubs, because in the communities we live and work, sport is essential as staying connected.
Powercor Pier to Pub and Powercor Mountain to Surf
In partnership with the Lorne Surf Lifesaving Club, we deliver the Powercor Pier to Pub swim and Powercor Mountain to Surf fun run.
Entries for the 2027 events open on 2 November 2026.
Bendigo Spirit
Our partnership with the Bendigo Spirit is about showing up for our local community and backing a women’s team that live and play in our own backyard of Bendigo.
The 2026-27 WNBL season tips off in October 2026.
Melbourne Storm
CitiPower is proud to partner with Melbourne Storm by boosting the next generation of rugby players through our support of the Melbourne Storm Academy and powering the pre-game entertainment at all Storm home games.
Powercor Stawell Gift
Powercor proudly stands as naming rights partner of the Men’s and Women’s Stawell Gift, backing one of Australia’s most iconic sporting traditions each Easter in Stawell.
The 2027 Powercor Stawell Gift event will take place from Saturday 27 March to Monday 29 March 2027.
Hampden Football Netball League
Powercor is a major sponsor of the Hampden Football Netball League based in South-Western Victoria. Come and see us in person on Grand Final day on Saturday 19 September 2026.
Melbourne to Warrnambool Cycling Classic
Powercor supports Australia’s longest running and most prestigious road race, the 267 kilometre Melbourne to Warrnambool Cycling Classic.
Max and Pippa
Our larger than life liney mascots, Max and Pippa, bring the excitement to our partnership activations.
Whether it’s shooting hoops with the Bendigo Spirit, running sprints at the Stawell Gift or going up for a bucket ride at the Pier to Pub swim, they’re always up for a good time and a high five.
