Community partners

All the communities across our networks are distinctive in different ways. But what many people tend to agree on is that clubs and associations of all forms of sports are often at the heart. We partner with a number of organisations and events in the communities in which we operate. We hope you enjoy them.  

Cricket Victoria

This ‘whole of cricket’ sponsorship with CitiPower involves a number of initiatives designed to provide the community with an unparalleled opportunity to engage with the sport.

The CitiPower Centre at Junction Oval is the flagship facility for cricket in Victoria and accessible for all levels of cricket participation – from entry level to elite. It is a facility for the use of the entire community.

Through our partnership, we also support the Victorian Men’s Cricket Team, the Diamonds in the Bush program aimed at unearthing young talent, and the annual All Abilities Carnival providing a unique opportunity to support teams including deaf, blind, intellectually disabled and Indigenous players.

Importantly, we have also partnered in a joint venture called the CitiPower and Cricket Victoria Canteen Grant. This is offering up to $250,000 between 2019 and 2023 in $5,000 grants to community-based cricket clubs to address electrical safety issues and improve services offered by cricket club canteens and clubhouses.

For more information visit Cricket Victoria.

Powercor Country Festival

Powercor partners with the Australian Football League’s (AFL) Essendon and Geelong Football Clubs to put on the annual Powercor Country Festival.

The Festival connects the city with regional communities across Victoria and provides an opportunity for us to show our gratitude for the contribution people in the country make to our daily lives and the State’s prosperity.

Two games are played in the series each year – one at a regional Victorian ground and the other at Melbourne’s iconic MCG supported by a community festival.

The Powercor Country Festival also supports a grass-roots awards program to recognise the vital work of volunteers in our communities. In association with the Weekly Times, the Heart Volunteer Awards recognised volunteers for their contribution to community services and emergency services.

For more information visit Geelong Cats or Essendon Football Club.

Powercor Lorne Pier to Pub

This partnership with the Lorne Surf Lifesaving Club makes us the naming rights partner of the Lorne Pier to Pub, the largest ocean swim race in the world.

Over 5,500 swimmers regularly take part in this event in January each year which also features the Powercor Mountain to Surf event with over 2,000 competitors running the 8km course.

Entries are now open for the 2022 Lorne Pier to Pub which is going ahead with a “normal” event at Lorne and a virtual event for those unable to attend due to Covid.

The Powercor Lorne Pier to Pub is a CovidSafe event. To enter you must be fully vaccinated.

For more information visit Lorne Surf Life Saving Club.

Powercor Melbourne to Warrnambool Cycling Classic 

Powercor supports Australia’s longest running and most prestigious road race, the 262 kilometre Melbourne to Warrnambool Cycling Classic.

Our partnership as the naming rights sponsor helped to ensure the future of this historic race which is the second oldest one day race in the world and a cultural feature of the south-coast region.

For more information visit

Western Bulldogs Community Foundation

Powercor is a community partner of the Western Bulldogs and the Presenting Partner of both the Daughters of the West women’s health program and a CALDplay program supporting migrant and refugee communities.

Starting in 2019, the partnership teaches customers how to better understand their energy bills and take simple steps to save money. Working in conjunction with the Australian Energy Foundation, this energy literacy program was originally delivered in person but is now also online and freely available through our #Lineylessons.

For more information visit Western Bulldogs Community Foundation.

Powercor Stawell Gift 

Australia’s most prestigious professional foot race, the  Stawell  Gift, has a new naming rights partner with Powercor signing on to a five-year deal from 2021.

An iconic Easter tradition, the three days of competition have across the years welcomed some of the most recognised names in international athletics including Sydney 2000 gold medallist Catherine Freeman, renowned sprinters Asafa Powell and Maurice Greene and middle-distance charge Craig Mottram.

It is also an important event for the regional community of  Stawell  and surrounding regions which rely on the economic contribution made when visitors come from across Australia for this event.

For more information visit the Stawell Gift.